Introduction

Congratulations!Your marketing firm has just been selected to represent Bancroft Books.  The company president, Mrs. Reed, needs your group to design a promotional campaign for one of Bancroft's fiction books.  What can you say about this book or its author to make other students want to run out and read the book? 

The Task
 

The company president has given your group creative control to run the ad campaign, but she does have several requests for the final product.  It must: 

• encourage other students to read the book
• talk about the book's plot 
• introduce the book's author
• promote web sites that support the book or author
• discuss reviews of the book

The Process

To accomplish the task, you must:

Get Organized:

1.Gather the members of your creative team.

2.Choose a book to represent.  Using a book that has multiple copies available would be preferred.  You must have the book approved by the company president. 

3.Make sure that all of your creative team members read the book. 

4.Discuss the computer and creative skills of your team members. 

5.Brainstorm on what format your advertisement campaign will use.

6.Assign jobs for all team members.

1.See what promotion others have done for your book at:  Scholastic or Amazon.com. 

2.Read reviews about your book at:  Barnes and Nobel or Yahooligans

3.Research your author at Scholastic , Yahooligans, or Internet Public Library

4.Check out the book's publisher by using a good search engine such as Yahooligans or Searchopolis

5.Remember to bookmark websites about your book or its author and then reference them in your final project. 

1.Determine what your final project will be.  Consider creating: a poster, PowerPoint presentation, web page, or video clip. 

2.Determine what information and skills each team member can contribute.

3.Locate supplies and resources for you project.

4.Set a time deadline when all team members will be ready to contribute to final product.

5.Submit your final project in to the company president.

Evaluation

This is a group project and you will be graded as a group.
 

	Beginning 1	Developing 2	Accomplished 3	Exemplary 4	Score
Writing Students will use written language appropriate for purpose.	Uses language to summarize story.	Uses language to summarize story. Reports information clearly.	Uses language to summarize story. Reports information clearly.  Sites sources.	Uses language to summarize story. Reports information clearly.  Sites sources. Persuasive support for book.
Information Students will construct, examine and extend the information.	Provides basic information.	Provides greater information gathered from several sources.	Provides greater information gathered from several sources, which are sited.	Provides in-depth information gathered from several sources, which are sited.  Persuasive support for book.
Presentation Students will access, organize, and present information.	Present information in a basic form.	Present information in an expanded form.	Present information in an expanded form complete with graphics.	Present information in an expanded form complete with graphics making for high appeal.
Technical Expertise Students will use various media to research, create and present their final product.	Ability to use a book.	Ability to use a book and the web.	Ability to use a book, the web and a word processing program.	Ability to use a book, the web, a word processing program and one other computer application.

Conclusion

After completing this assignment, each group will turn in a final presentation, which can be used to advertise a fiction book in our library and encourage others to read. Students will have learned about their particular book, its author, and other books, which the author may have written.  They will have gained skills in research, using the web, and in using publishing programs.  They may also participate in book chats on the web, e-mail an author, send theme e-cards, or discover "treasures" linked to author web sites. 

Credits & References

Special thanks to the following people for their encouragement and technical support:

Pat Sine, director of the Office of Educational Technology at The University of Delaware. 

John Hintz, computer lab assistant.